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News RoomCustom Marketing: The Personal Touch...
December 28, 2009
I recently came across an article discussing the reality of companies spending tremendous amounts of resources on personal communication and custom marketing/branding campaigns.
Taylor MBA Students Visit Berne
December 22, 2009
Recently, Taylor University MBA students visited us in Berne to get a tour of the plant and learn about EP Graphics...
EP Graphics Open House a Huge Success!
December 16, 2009
BERNE, Ind. – EP Graphics, Inc, a high quality, four-color web printing company, hosted a Christmas Open House at their plant in Berne. EP Graphics recently added digital equipment, allowing them to enter the local printing market. The Open House showcased EP Graphic’s work from all market segments, including business collateral, brand identity, direct mail, announcements, catalogs, magazines and books. Plant tours were offered in conjunction with the Open House.
Seasons of Business
November 16, 2009
We all have business cycles, our very own seasons. We have times when activity is at the top, we have times when it is the lowest of lows. Our unique businesses cycle hourly, daily, weekly, monthly, quarterly or yearly. Your local diner would cycle hourly – breakfast rush hour and lunch rush hour. The USPS (United States Post Service) cycles daily, with Monday being the busiest mail day of the week. An example of weekly cycling would be your local BMV – where month-end license plate renewals cause long lines and headaches for the week leading up to the first of the month. Tourist areas may have only a month or a quarter, when what they offer is “hot” Santa Claus, Indiana is the most popular from the end of November to the end of December. Other destinations may survive on summer tourist activities, lasting 3 months. A presidential political campaign would be moving at a good clip for a year – or even more, and then end abruptly.
Holiday Season is Here!
November 16, 2009
The holiday season brings a variety of opportunities and excitement in building relationships and enjoying quality time with our family, friends and co-workers. I local school in Indianapolis has certainly kicked the season off with the promotion of their upcoming musical. With some design and printing of posters and flyers, it was a great way to share the excitement among students and parents!
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